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Competitive Advantage: Massage

 Economics trend

When the recession took hold of the global economy in 2007, companies all around the world in nearly every industry streamlined their operations through downsizing and cost-cutting. The downside of downsizing, however, is often the added stress and workload created for the employees who remain behind. This has been especially true since 2007, as the glacial pace of global economic recovery and the widening wage gap between front-line workers and company executives have resulted in the majority of workers doing more work for less money, with fewer resources

In a survey of [workers] 55 percent of respondents said that their job responsibilities had increased as a result of the troubled economy. More than a quarter of workers (27 percent) said that their duties had doubled. Among those with extra work on their plate, 51 percent said the added duties have had a negative effect on their well-being. (

With the global economy still on shaky ground, and Canadian companies trying desperately to remain competitive in the global market, this trend is not likely to abate soon. Unfortunately, overworked employees are also stressed and resentful employees, whose long-term productivity can often suffer.

The average Canadian spends over 2000 hours a week at their job, spending more of their waking hours with co-workers than members of their immediate families. Work, and how we feel when we are there, are tremendously important to our health and well-being. While Canadian companies may not be able to immediately alleviate the overwork and additional duties faced by most workers, they can provide their employees with effective short-term stress relievers that can increase morale and boost productivity.

Therapeutic massage has been shown to provide immediate acute stress relief by promoting circulation, and increasing the body’s production of stress-reducing and mood-lifting hormones. An RMT may also be able to correct postural problems associated with longer time spent sitting, which many studies are now linking to a variety of health problems from join problems to obesity and diabetes.

Workers who are less stressed and more relaxed are generally happier and more productive, which can contribute to a better quality of work, fewer sick days, and less employee turnover. Lower stress levels also contribute to lower levels of potentially damaging ‘stress hormones’ which can have extremely negative long-term health consequences leading to extended sick leaves and retraining costs. 

Proinflammatory cytokines …play a role in cardiovascular disease, type II diabetes, arthritis, osteoporosis, Alzheimer’s disease …In addition, inflammation is now regarded as a risk factor for most cancers because of the evidence that inflammation influences tumor promotion, survival, proliferation, invasion, angiogenesis, and metastases. (

If you’re an employer, consider adding massage therapy to your employee benefit program. If you’re an employee, ask your employer to make massage one of your company’s competitive advantages.

Email us at to learn more about BodyMend’s corporate wellness programs.

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